How it works
Why didn't kids’ bikes always work like this?
Choose your bike
Measure your child and decide what type of bike you'd like. You can order a refurbished bike or a new one.
Go on family days out, learn a life skill, have adventures exploring somewhere new. Most of all create happy memories!
Exchange, own or return
When your child outgrows it, simply exchange to a bigger one. You can also return it or buy it from us at any time.
"I just wanted to say a huge thank you for ensuring my son got his bike in time for his birthday. You made his day and I am a huge fan of what you are doing. I found your customer experience to be first class – so thank you again."
“It was so easy to exchange when he became more confident and needed the next size up. Absolutely no problems at all, they even arranged for his old bike to be collected after his new one had been given on his birthday so the surprise wasn’t ruined!”
“Seriously cannot believe we haven’t done this sooner. Great customer service so far. Now if only I could stop hovering over the adult bikes, too....”
“My 6 year old loves his new bike! He’s on it all the time and it’s so light too. We chose a Frog 55 and it’s fab. Really pleased and would definitely recommend 👍🏻”
Join the Bike Club for £20
Kids grow fast
It’s wrong to get a bike that’s too big, thinking they’ll “grow into it” — with us you get a bike that’s the perfect size, and exchange as they grow.
Don’t know if you’ll still need the bike in a year’s time? That’s fine! Think you might want to keep the bike for a younger sibling? No problem!
Manageable monthly payments
We take the high initial cost of getting your family cycling, and replace it with a fixed and low monthly subscription.