"Big thanks for giving children the opportunity to learn to ride expensive bikes, inexpensively."
"Kids grow. So should bikes. That's the idea behind awesome new venture the Bike Club"
"the Bike Club: Pay-as-you-grow scheme means a bike that keeps pace with your kids"
"Kids grow out of their bikes fast. The recently launched Bike Club will make sure your child has a bike suitable for their age"
"In a scheme designed to increase accessibility to high-quality bikes for children nationally, UK start-up, the Bike Club, has launched its pay monthly kids bike scheme"
"More bikes for more people. We're all going to need bigger shed"