Do you like to be beside the seaside? Blackpool's ride the the lights is not a competition but instead encourages participants to get out and ride! For the first time ever, riders will have the opportunity to detour through the Blackpool Pleasure Beach via North Gate. Riders who stop  by the Pleasure Beach will be greeted by a live DJ set; Nickelodeon and Blackpool Pleasure Beach characters. 

More information here: http://www.visitblackpool.com/detail/ride-the-lights-675180/